Local Content: Online Classifieds

14Oct09

The last few months has seen activity with several notable entries into the online classifieds space:

N-SOKO – Done by the Nation Media Group (which unfortunately is rather graphics/flash heavy and thus mobile unfriendly). The fact that they already have a sizeable online audience makes many sellers flock there.
Kenyan Craiglist – It remains to be seen if the classifieds model that has worked so well in the west will work in Kenya (and developing Africa) where perceptions and mind sets are quite different.

There’s several other online classifieds. Try performing a random search on google for ‘Kenya Online Classifieds’.

maduqa

One of the more recent entrants to the fray is MADUQA

MADUQA is a service that lets you to advertise your products and services; and also place buy requests online for FREE. Maduqa hopes to have surfers meet, sell, buy, chat, discuss and review products at maduqa.

It is generally a well done website though I have not tried it via a cell phone. With online classifieds however, the greatest challenge will be the generation of traffic to the website. This is where a site like N-SOKO has a sizeable advantage over maduqa.com.

Mobile & Classifieds

I think the eventual leaders in this space will achieve this by specifically developing a mobile version of their online classifieds – this is Africa and there’s more and more people going online with their cell phones than with computers.

Moses Kemibaro also did  a post on n-soko & craigslist.

Advertisement


2 Responses to “Local Content: Online Classifieds”

  1. I agree with Moses- for a long time, the “Coming Year” has always been the year of the mobile. We are right there.

  2. One thing more: are we looking at connectivity for informatioanl purpose, transactional or an congruent complimentary application of both. Sadly, where we are in Kenya, it is not yet e-Commerce: save for ringtones, wallpapers etc. We must be able to get to that point beyond the connectivity: enabling systems and mechanisms to utilize this infrastructure. For instance, here in Kenya how many people pay for services and/ or make purchases online? What of that point that Mpesa can fit in to meet this need. We need systems to Facilitate mechanisms, if in any way we are going to utiliza the infrastructure (Connectivity).


Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.